Is Your Real Estate Agent a Strong Consultant—Or Just a Salesperson??
How Strategic Guidance Can Make or Break Your Home Sale in Today’s Market The San Diego real estate market has shifted. Homes are sitting longer, buyers are choosier, and pricing strategy matters more than ever. In this kind of environment, the difference between a good sale and a disappointing one often comes down to your agent—not just who they are, but how they work. And here’s the truth everyone knows, but in these conditions, it's the truth that can make or break the deal. Not every real estate agent is a strong consultant. Some agents list your home, put up a sign, and hope the right offer comes along. But hope is not a strategy. In today’s market, you need someone who can act as a true advisor—an agent who understands data, buyer psychology, and negotiation like a pro.
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San Diego Market Highlights June 2025
💬 Lucie’s Take: What I’m Seeing on the Ground The numbers only tell part of the story. Behind the stats, I’m seeing a shift in how both buyers and sellers are showing up. Buyers are becoming more cautious—and rightfully so. With interest rates still hovering near 7%, they’re no longer rushing into bidding wars or waiving contingencies. They want value, clarity, and confidence in the investment they’re making. Sellers, on the other hand, are beginning to realize that 2021-style sales are over. Homes are still moving—but only the ones priced right, marketed well, and positioned with intention. The ones that sit? It’s not because the market is slow—it’s because the strategy was off. This is exactly why I created the Sold Smarter series: to give sellers real tools in a market that demands real strategy. I’m not here to tell you the market is perfect—or scary. I’m here to help you navigate it with data, preparation, and a plan that puts your equity first. If you’re thinking of selling in 2025, the smartest move you can make isn’t waiting or rushing—it’s getting informed. And that’s what I’m here for.
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Launching the Sold Smarter Series
When I first became a Realtor®, I noticed something that didn’t sit right with me. Too many homeowners were stepping into one of the biggest financial transactions of their lives—without a clear strategy. They were trusting the process, hoping their agent had a plan, and crossing their fingers that the market would cooperate. Sometimes it worked out. But often, it didn’t. As someone who deeply values preparation and transparency, I knew there had to be a better way. That’s why I created the Sold Smarter series.
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