Behind the stats, I’m seeing a shift in how both buyers and sellers are showing up.
Buyers are becoming more cautious—and rightfully so. With interest rates still hovering near 7%, they’re no longer rushing into bidding wars or waiving contingencies. They want value, clarity, and confidence in the investment they’re making.
Sellers, on the other hand, are beginning to realize that 2021-style sales are over. Homes are still moving—but only the ones priced right, marketed well, and positioned with intention. The ones that sit? It’s not because the market is slow—it’s because the strategy was off.
If you’re thinking of selling in 2025, the smartest move you can make isn’t waiting or rushing—it’s getting informed.
The data confirms what I’ve been seeing on the ground: San Diego’s market is stabilizing. Prices are holding, but buyers are gaining confidence and patience. Inventory is up, but that doesn’t mean homes aren’t selling—it just means only the well-prepared ones are.
This is no longer a “list it and it flies” market. It’s a skill-based one. If you're a seller, your success now depends on strategy: pricing, presentation, and positioning.
The good news? In a market like this, the right approach makes all the difference.
As we head into the heart of summer, the San Diego housing market is showing signs of steady, cautious movement. While some areas are holding their ground, others are softening—offering opportunities for both savvy buyers and strategic sellers.
The median home price in San Diego is hovering just under $1 million, with April data showing an average around $990,000—a modest 2.6% increase compared to this time last year. Zillow’s estimates place the typical home value slightly higher, at about $1,033,500, reflecting a slow but consistent growth of just over half a percent year-over-year.
Luxury homes have also edged upward. Detached single-family homes in upscale neighborhoods are now landing closer to $1.1 million, while condos and townhomes are averaging around $690,000.
Inventory has made a noticeable jump. Compared to last year, we’re seeing roughly 25% more detached homes and nearly 50% more attached homes on the market. This rise in listings means buyers have more to choose from—but also that sellers need to be more competitive.
Homes are now sitting on the market a little longer, too. Most properties are averaging 3 to 4 weeks before going under contract, with total time to close often stretching past the 30-day mark.
We’re nearing what experts would call a “balanced market.” Detached homes currently have about 2.9 months of supply, and attached homes are pushing closer to 3.7 months. For context, 4–6 months is considered neutral territory. Translation? While sellers still have an advantage, the gap is narrowing.
Despite higher inventory, sellers continue to receive strong offers when they price smartly. Most homes are still closing at or near list price, with sale-to-list ratios hovering between 98% and 100%. Overpricing, however, is getting punished quickly—buyers have options, and they’re not shy about walking away.
Rates are still sticking in the 6–7% range, keeping affordability tight, especially for first-time buyers. This continues to influence how fast homes sell and which price points move best (the mid-range is outperforming both the ultra-high and entry levels).
Sellers can still achieve excellent outcomes—but not without preparation. In today’s market, strategy wins. Homes that are priced right, staged well, and marketed intentionally are still getting offers quickly and closing strong. Those that aren't? They linger, reduce, and ultimately close below expectations.
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